We sincerely appreciate your support. About The Author The Smashing team loves high-quality content and cares about the little details. The new Smashing Book 3 has finally arrived—freshly printed, neatly packed and ready to be shipped to you, our dear reader. Elliot Jay Stocks introduces the new Smashing Book 3 by making us think about our workflow, the quality of our work, our industry and our community. Working in an industry that evolves at an incredible speed takes a lot of effort—at the same time, it's what keeps us going.
A redesign is the best thing that a Web designer can experience. Yet before leaping head on into a project, we must consider the business behind the redesign. By its nature, a redesign has the potential to make a website successful, but it also has the power to destroy a perfectly good idea. Important considerations to keep in mind before engaging in a redesign project include common dangers, required research, the working process with the client and testing.
Paul Boag leads you through this process step by step. Chapter keywords: business model, redesign timing, scope of redesign, redesign considerations, realignment, project pitfalls. Once you have understood the business side of the redesign project, the next step is to choose the right platform. Understanding all of the requirements of a project will save you valuable time in aligning the new functionality with the technological circumstances.
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Take stock of existing structures such as the CMS, e-commerce system and payment gateway. Beware of the project constraints, including the budget and wishes of the client. Only then will you be able to concentrate fully on the project, without encountering unpleasant surprises ahead. Chapter keywords: technical requirements, CMS, eCommerce, payment gateway, refactoring, platform choice, redesign project constraints.
Ben Schwarz takes away the fear that many Web developers suffer when confronted with a new technology—by encouraging experimentation. The chapter guides you through the new HTML5 elements and discusses the possibilities that come with the adaptation to these elements. This is a practical, compact guide to HTML5, with everything you need to know today in order to create flexible and maintainable websites for the future. Some CSS workarounds that have hung around from earlier days prevent us from becoming better, more efficient designers.
User experience means good design, and the central aim of design is not to decorate, but to solve problems. Whether that means getting more sign-ups, inviting users to post more content or making the interface easier and faster to use, this is ultimately the sort of design that delivers a great user experience.
This chapter features powerful UX techniques that you can easily apply to your products and websites. Make sure users stay on your website for the right reasons, and get an edge over the competition by improving user-targeted processes. Also, explore experimental approaches and avoid some misleading design techniques. Chapter keywords: UX design, forms, good defaults, customer service, copywriting, storytelling, experimental techniques, design pitfalls. Because good design and user experience are almost mandatory for success today, the lines between desktop software, mobile software and the Web are increasingly blurry.
We have to continually change our tools and techniques to meet new requirements. Marc Edwards addresses some of the challenges that Web designers face today and will in the future when using Photoshop. Realism, scale, screen sizes, resolutions, formats, techniques—this chapter touches on all of it. There is no reason to surrender to scaleability and liquid image requirements when using Photoshop!
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Chapter keywords: Photoshop, screen sizes, pixel density, scale, gradients, shapes, color profile, mobile, Retina display. Any design that does not effectively establish a connection with its audience has missed its goal. Getting to know your user is just as important as knowing yourself and the personality behind the brand; this will set you apart from competitors. New technologies and techniques are not what build connections with users, but rather the empathy evoked by the personality behind them.
Aaron Walter explains how to bring out the personality at the heart of your work. Chapter keywords: personality, brand sympathy, engagement methods, design persona, voice and tone. The native vs. Web debate is meaningless and counterproductive. All products nowadays have high demands for UX design. Web designers turn into UX designers by gaining specialized knowledge of the Web and by mastering auxiliary frameworks and their components.
Not only do the aesthetics of an interaction object count, but also how the object behaves upon contact.http://outer-edge-design.com/components/best/521-phone-number-locate.php
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Designing documents and designing applications requires knowledge of basic responsive design principles and progressive enhancement. Chapter keywords: mobile, user experience, native applications, native as culture, interaction design principles, responsive Web design. Web design changes quickly. In multiplatform design, where websites and apps are used on many and varied devices, we are confronted with multiple destinations.
How do you go about integrating as many devices as possible? Is targeting as many different platforms as possible really important? In this chapter, Stephen Hay suggest a new design workflow for responsive Web design. A new way of thinking leads to a new way of design—the sooner you get the hang of it, the sooner you will be ready to discover what works best for your projects. Chapter keywords: responsive Web design, device-agnostic approach, content inventory, future-friendly approach, breakpoint graphing, designing in the browser.
There are significant upsides to responsive Web design for designers, especially in workflows that embrace flexibility. Responsive Web design still asks more questions than it answers, and it challenges the working relationships and interactions between everyone involved in every process. Andy Clarke gives you some insight into the techniques that helped him become fabulously flexible when developing responsive designs.
Learn his approach to designing atoms and elements of a design first and see if it works for you. It might enable you to create many facets of the same experience within a single workflow. Chapter keywords: Responsive Web design, design challenges, style tiles, design atmosphere, flexibility, designing components first. Today's Web audience is on the search for more than just information. Consumers expect to be engaged and want to be drawn in by a website, one that makes them feel something and manages to inspire. While changing the look and feel of a website used to be somewhat easy, it is time to reconsider the fundamentals of our approach to a redesign.
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You will get useful advice on innovative UX techniques, learn about the peculiarities of mobile context in Web design and discover useful Photoshop techniques.
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